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Turning a MEDIA EVENT into a playable experience.
In 2021, Riot Games released Arcane, an animated series set in the League of Legends universe.To get Southeast Asian gaming streamers and media totally sucked into the story, we created something they couldn’t resist.
A STREAMABLE ADVENTURE
We reimagined the world of Arcane as an interactive pixel art adventure. Then, we gave 200 streamers and media reps in SEA access, so they could live-stream themselves exploring the city for all their viewers.
Dive into a world inspired by the show.
Chat with the locals and stumble upon mysteries!
Dodge traps, solve puzzles, and face off against Jinx, one of the show’s main characters!
Enjoy live music… or be live music!
EXPLORE THE CITY WITH YOUR AUDIENCE
Built using the video conferencing platform, Gather, the experience was accessible from a web browser or mobile device. It was packed with content, so each streamer could have their own unique adventure.